Ice Road Truckers 'trucking hell' by Karmarama

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Karmarama is launching a new online video to promote the new series of Ice Road Truckers.

The online spot captures the perilous conditions that confront truck drivers on icy roads, which will be further explored in the programme.

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Released: 11 September 2009


Project name
Trucking Hell

Launch the brand new series of Ice Road Truckers

Jack Stephens
Art director
Rob Nielsen
Planner (creative agency)
Fern Miller
Media agency
Good Stuff
Production company

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