Ice Road Truckers 'trucking hell' by Karmarama

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Karmarama is launching a new online video to promote the new series of Ice Road Truckers.

The online spot captures the perilous conditions that confront truck drivers on icy roads, which will be further explored in the programme.

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Released: 11 September 2009

Credits

Project name
Trucking Hell

Brief 
Launch the brand new series of Ice Road Truckers

Copywriter 
Jack Stephens
 
Art director
Rob Nielsen
 
Planner (creative agency)
Fern Miller
 
Media agency
Good Stuff
 
Production company
Kream

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