Karmarama is launching a new online video to promote the new series of Ice Road Truckers.
The online spot captures the perilous conditions that confront truck drivers on icy roads, which will be further explored in the programme.
Released: 11 September 2009
Project name
Trucking Hell
Brief
Launch the brand new series of Ice Road Truckers
Copywriter
Jack Stephens
Art director
Rob Nielsen
Planner (creative agency)
Fern Miller
Media agency
Good Stuff
Production company
Kream
After the appearance of the England cult football hero Carlton Palmer in its previous ad campaign, the Irish bookmaker Paddy Power is rolling out a spot featuring former Liverpool goalkeeper Bruce Grobbelaar.
Celebs at Glastonbury were branded with 'Mum' tattoos as Karmarama launched a campaign to raise awareness of the White Ribbon Alliance, a charity that seeks to stop women in developing countries dying during childbirth.
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