Ikea 'dumped' by Beattie McGuinness Bungay

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Peter Lydon directs this latest spot by Beattie McGuinness Bungay, for Swedish furniture manufacturer Ikea.

‘Dumped’ sees a man return home from a work trip to discover his wife has totally made over their home thanks to the new Ikea catalogue.

The work is the third ad that Lydon has directed for the low cost furniture brand.

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Released: 11 September 2009

Credits

Project name
IKEA ‘Dumped’
                                                 
Client
Geraldine Stewart
                                                                                         
Creatives
Simon Bere, Laura Duffy, Joe Koprowski
          
Planner
Andy Wright                                        
                                  
Media agency
Mediacom
                                            
Media planner 
Tony Fletcher
                                      
Production company
76 Ltd  
                                       
Director
Peter Lydon
                                                                               
Post-production company
Rushes
                                              
Editor
Dave Webb @ Final Cut
                                     
Audio post-production company
Angell Sound

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