Honda is sponsoring the Tour of Britain cycle race, which is being broadcast on ITV4, and is supporting the tie-up with a series of idents.
The executions, created by Wieden & Kennedy London each feature staff from Honda dealerships across Britain from Yeovil in Somerset to Blackpool.
VIDEO 1&2: Blackpool
VIDEO 3&4: Shepton
VIEDO 5&6: Chiswick
Released: 11 September 2009
Project
Tour of Britain idents
Client
Honda
Copywriter / art director
Sophie Lewis
Designer
Richard Hooker
Agency Producer
Anna Smith
Production Company
Pulse Films
Director
Dave Ma
Producer
Mark Harbour
Exposure
TV
Honda is launching an enhanced and extended version of its 'impossible dream' campaign which first aired in 2005 across Europe.
© Haymarket Media Group Ltd.
