Honda 'Tour of Britain idents' by Wieden & Kennedy London

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Honda is sponsoring the Tour of Britain cycle race, which is being broadcast on ITV4, and is supporting the tie-up with a series of idents.

The executions, created by Wieden & Kennedy London each feature staff from Honda dealerships across Britain from Yeovil in Somerset to Blackpool.

VIDEO 1&2: Blackpool

VIDEO 3&4: Shepton

VIEDO 5&6: Chiswick

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Released: 11 September 2009

Creative in this campaign:


Tour of Britain idents


Copywriter / art director
Sophie Lewis

Richard Hooker

Agency Producer
Anna Smith

Production Company
Pulse Films

Dave Ma

Mark Harbour



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