McDonald's 'breakfast' by Leo Burnett

2.8 6 Votes

Fancy an Egg McMuffin? Well now you can get one as early as 6am in the morning and McDonald's is promoting its new opening time with a TV ad by Leo Burnett.

The fast food chain is claiming to help make early mornings feel a little less early in the new spot which features a range of people doing dopey things because they haven’t quite woken up yet.

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Released: 11 September 2009

Credits

Project name
McDonald's Breakfast

Client
Jill McDonald - Chief Marketing Officer

Copywriter/Art Director
Tony Durston

Planner
Rebecca Harris

Media agency
OMD

Media Planner
Kindy Mann

Production company
Gorgeous

Director
Vince Squibb

Editor
Paul Watts @ The Quarry

Post-production
MPC

Exposure
National TV, press & radio

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