Kingsmill 'confessions' by M&C Saatchi

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A woman can't resist taking a bite out of her husband's Kingsmill sandwich in this latest spot from M&C Saatchi.

The ad, entitled 'Confessions', sees "Sam" eating the sandwich her husband has prepared for his lunch, as the quality of Kingsmill white bread proves too good to pass up.

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Released: 14 September 2009

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Credits

Project name
Confessions

Client
Jon Wilson, Marketing Director

Brief
Show case the irresistibility of Kingsmill’s Great Everyday bread and demonstrate the brand’s insight into modern family life. 

Copywriter
Martin Lathan

Art director
Ned Corbett Winder

Planner
Howard Miller

Media agency
ZenithOptimedia

Media planner
Matt Thomas

Media spend
Circa £4m for Great Everyday

Production company
Moon

Director
Mike Stephenson

Editor
Loaded Dice

Post-production company
MPC

Audio post-production company
Wave

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