B&Q 'manifesto' by Rapier

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Rapier has created a new campaign to promote B&Q's September manifesto of providing its customers with good value products.

The adverts continue to demonstrate how B&Q can provide meaningful value for customers over and above their promotions.

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Keywords:

Other High Street, United Kingdom, Consumer Goods, Retail, Global, Branding, Advertising

Released: 14 September 2009

Agency: Rapier
Creative Type: Television
Sector: Consumer Goods Retail Other High Street
Country: United Kingdom

Credits

Project name
B&Q September Manifesto

Client
Lorraine White-Read - National Advertising Manager
James Ward    - Broadcast Coordinator

Brief
This is the first of a trio of mini ‘Manifesto’ adverts created to build on the recognition and success of B&Q’s Easter launch campaign ‘It’s all do-able’.

Copywriter
Bryn Attewell

Art director
Kevin Bratley

Planner (creative agency)
Bill Griffin

Media agency
Zenith

Media planner
Mediaedge CIA

Production company
Mustard

Director
Double Act

Editor
Marshall Street Editors

Post-production company
Golden Square

Audio post-production company
Factory