Getty Images 'retro' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

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Picture research agency, Getty Images, has launched a new print campaign by Israeli agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv.

The campaign features executions of a cassette, floppy disc and video all placed on dated wallpaper designs.

Each device is labeled for old music, images and footage.

The idea behind the campaign is to communicate that Getty houses old as well as new material, with a back catalogue of retro music, photos and films.

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Released: 13 September 2009

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Credits

Project name
Getty Images Retro Campaign

Client
Getty Images

Copywriter
Matan Yedidya

Art director
Erez Avshalom, Eyal Carmi

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