Sony 'dear playstation' by Deutsch LA

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Fictitious Playstation employee, Kevin Butler, responds to a series of customer letters in this latest work for Sony from Deutsch LA.

Butler takes on a range of guises, including "VP Enough is Enough" and "Director of Rumor Confirmation" as he answers questions from Playstation customers.

Video 1: rumour monger

Video 2: unsatisfied girlfriend

Video 3: desperate dad

Video 4: dustin pedroia

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Released: 16 September 2009

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Credits

Project name
Dear Playstation

Client
Peter Dille, SVP, Marketing and Playstation Network
Scott Steinberg, VP, Product Marketing, Sony Computer Entertainment America Foster City, CA

Copywriter
Josh Fell

Art director
Ryan Dickey

Production company
Moxie Pictures

Director
Frank Todaro

Editor
Christjan Jordan

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