Target 'Pearl Jam' by Wieden + Kennedy Portland

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Cameron Crowe has directed this latest spot by Wieden + Kennedy Portland for music store Target, featuring rock band Pearl Jam.

The band rock out on stage with a backdrop showing the Target logo in a bid to juxtapose the brand with the music.

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Released: 18 September 2009

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Credits

Project name
Pearl Jam

Client
Abby Ruben, Target

Brief
To underscore the exclusive access of Target’s partnership with Pearl Jam, we shot an intimate “secret show” at the historic Showbox theater in Seattle. The band performed in front of green screen, allowing us to create a marriage of Target branding and images fitting the band’s aesthetic in post.

Copywriter
Andrew Dickson

Art director
chris Larson

Production company
Moxie Films

Director
Cameron Crowe

Editor
Kirk Baxter

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