RAF 'be part of the story' by DLKW

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DLKW has created a new campaign for the Royal Air Force in a publicity drive to encourage young men and women to join up.

The print executions are done in a pop art style featuring individuals who have enlisted in the RAF, captured in various guises synonymous with their role and lifestyle in the services.

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Released: 18 September 2009

  • AirBase800.jpg

    AirBase800.jpg

  • Regiment800.jpg

    Regiment800.jpg

  • Brand800.jpg

    Brand800.jpg

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Credits

Project name            
Be Part of the Story

Client
Central Office of Information and David Ogden, Head of Marketing, RAF

Brief   
Showcase the value of the RAF through its people to inspire thousands of young men and women to join

Copywriter               
Jon Elsom

Art director               
Keith Terry

Planner                
Pat McCaren

Media agency           
MG OMD

Media planner            
Mike Florence

Media spend            
£1.9m

Exposure    
Television, radio, national press and magazines

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