NHS Birmingham East & North 'Fight Back' by Dr Foster

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NHS Birmingham East and North attempting to achieve the lowest smoking prevalence of any core city in the UK - 15% by 2018.

As its first initiative, it is unveilng a hard hitting and provocative new campaign directed by photographer Rankin.

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Keywords:

United Kingdom, Media / Entertainment, Television, Global, Advertising

Released: 18 September 2009

Agency: Dr Foster
Advertiser: NHS Birmingham East & North
Creative Type: Television
Sector: Media / Entertainment Television
Country: United Kingdom

Credits

Project name
‘Fight Back'

Client
NHS Birmingham East and North

Brief
reach resistant, hardened male smokers with a targeted stop smoking message in deprived areas of Birmingham and drive them to local pharmacies to sign up to the smoking cessation service

Copywriter
Huw Rowlands

Art director
Joanna Mawtus

Planner
Richard Longworth

Media agency
TCS Media

Media Planner
Bob Marley

Director
Rankin and Chris Cottam

Production company
HSI

Editor
Gareth McEwen at The Whitehouse

Post-production
Prime Focus

Audio post-production company
Blue Post