NHS Birmingham East & North 'Fight Back' by Dr Foster

3.2 6 Votes

NHS Birmingham East and North attempting to achieve the lowest smoking prevalence of any core city in the UK - 15% by 2018.

As its first initiative, it is unveilng a hard hitting and provocative new campaign directed by photographer Rankin.

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Released: 18 September 2009


Project name
‘Fight Back'

NHS Birmingham East and North

reach resistant, hardened male smokers with a targeted stop smoking message in deprived areas of Birmingham and drive them to local pharmacies to sign up to the smoking cessation service

Huw Rowlands

Art director
Joanna Mawtus

Richard Longworth

Media agency
TCS Media

Media Planner
Bob Marley

Rankin and Chris Cottam

Production company

Gareth McEwen at The Whitehouse

Prime Focus

Audio post-production company
Blue Post

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