EA Sports 'Fifa 10: how big can football get' by Wieden + Kennedy Amsterdam

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Wayne Rooney stars in this latest work to promote new game Fifa 10 which shows millions of gamers joining forces to play the game and indulge their love of football.

The campaign launches with a two minute spot which will premiere during Manchester United's match against Manchester City this Sunday (20 September).

The campaign was inspired by staggering game-play statistics that illustrate just how many people already participate in football through EA’s FIFA games.

The campaign encourages more people to join the football movement through the invitational proposition LET’S FIFA that has been carried over from the successful FIFA 09 campaign.

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Released: 20 September 2009

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Credits

Project name
How big can football get?

Copywriter
Rick Chant

Art director
Barney Hobson

Planner
Jonas Vail

 

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