The Times 'be part of the times' by CHI & Partners

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The Times has launched the second phase of a poster initiative that invites consumers to think again about current issues as it invites them to "Be part of the times'.

The new work, through CHI & Partners, again combines powerful photography with intriguing facts.

One ad warns that the world is in danger of running out of seafood in 41 years. Another points out that the average Londoner wakes up at 6.04am – 44 minutes earlier than the rest of the UK.

Richard Larcombe, the paper’s had of brand marketing, said: "The campaign is an invitation to consumers to engage with the world around them, and where better than with The Times, where we have maintained our commitment to quality journalism."

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Released: 21 September 2009

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Credits

Project name  
Be Part of The Times

Client  
Richard Larcombe, head of brand marketing, Times Media

Brief  
Evolve last year’s brand campaign, giving people a reason to read The Times

Writer/art director 
Tom Skinner, Rick Stanley

Planner  
Ben Southgate

Media agency  
Mindshare

Media planner  
Dominic Poynter

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