The Times 'be part of the times' by CHI & Partners

0.0 0 Votes

The Times has launched the second phase of a poster initiative that invites consumers to think again about current issues as it invites them to "Be part of the times'.

The new work, through CHI & Partners, again combines powerful photography with intriguing facts.

One ad warns that the world is in danger of running out of seafood in 41 years. Another points out that the average Londoner wakes up at 6.04am – 44 minutes earlier than the rest of the UK.

Richard Larcombe, the paper’s had of brand marketing, said: "The campaign is an invitation to consumers to engage with the world around them, and where better than with The Times, where we have maintained our commitment to quality journalism."

Share On:

Released: 21 September 2009

  • Allardyce.jpg


  • Helicopter.jpg


  • Diver.jpg


  • Shark.jpg



Related Creative:


Project name  
Be Part of The Times

Richard Larcombe, head of brand marketing, Times Media

Evolve last year’s brand campaign, giving people a reason to read The Times

Writer/art director 
Tom Skinner, Rick Stanley

Ben Southgate

Media agency  

Media planner  
Dominic Poynter

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

The Times

The Times "The Times. Now with goals" by The Box

The Times 'The Third Man' by CHI

The Times 'The Third Man' by CHI

Peter Mandelson plays up to his Prince of Darkness sobriquet in a new TV ad by CHI for The Times to promote the newspaper's serialisation of Mandelson's political memoir 'The Third Man'.