Skype 'Connect The World sponsorship' by Albion

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Skype is unveiling its sponsorship of CNN's Connect The World with a series of new idents marking the start of an integrated TV and online campaign.

Connect The World is a current affairs programme that looks at the stories behind the headlines. A recent edition featured the former Cheers star Ted Danson investigating the global over-fishing crisis.

The animated idents will run between segments of Connector of the Day, a show featuring a key figure and a cause with which they are associated.

Albion produced the idents that aim to show how Skype free video calls connect people wherever they are in the world, bringing them closer together. They are executed in Skype’s style and tone, using its familiar characters and iconography.

Video 1: skype ident

Video 2: octopus

Video 3: video calling

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Released: 21 September 2009

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Credits

Project name 
Connect The World sponsorship

Brief  
Use Connect The World sponsorship to highlight Skype’s free and paid-for services

Writer/art director  
Aaron Hinchion

Planner  
Glyn Britton

Media agency  
Manning Gottlieb OMD

Production company  
Studio AKA

Director 
Grant Orchard

Post-production company
Studio AKA

Audio post-production company 
750mph/Adelphoi Music

Exposure 
CNN

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