Nike 'hoodie aw77' by DUKE

3.6 3 Votes

DUKE has created two new videos for Nike as the sportswear brand launches its brand new sweatshirt, the Hoodie AW77.

Each one presents the success story of a French athlete in a non traditional way (Maxime Medard et Patrice Evra).

Video 1: Patrice Evra

Video 2: Maxime Medard

Share On:

Released: 21 September 2009

Creative in this campaign:


Project name
Hoodie AW77

NIKE/Manuel Douchez & Sophie Ludmann

Christophe Perruchas

Art director
Bruno Pagès/Duke

Production company

Dan Lowe

Post-production company
Chez Eddy

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Nike 'football' by Arnold

Nike 'football' by Arnold

Nike has launched a TV campaign to support its football iPhone app.

Nike 'best of enemies' by Weiden+Kennedy

Nike 'best of enemies' by Weiden+Kennedy

Nike is launching a new print campaign in anticipation of the Six Nations rugby match that plays on the classic rivalry between English and French Rugby squads.