Nike 'hoodie aw77' by DUKE

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DUKE has created two new videos for Nike as the sportswear brand launches its brand new sweatshirt, the Hoodie AW77.

Each one presents the success story of a French athlete in a non traditional way (Maxime Medard et Patrice Evra).

Video 1: Patrice Evra

Video 2: Maxime Medard

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Released: 21 September 2009

Creative in this campaign:

Credits

Project name
Hoodie AW77

Client
NIKE/Manuel Douchez & Sophie Ludmann

Copywriter
Christophe Perruchas

Art director
Bruno Pagès/Duke

Production company
Duke/Darkroom@partizan

Director
Dan Lowe

Post-production company
Chez Eddy

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