JWT evokes childhood memories of 1960s Indian immigrants bonding with their UK neighbours over curry in its latest campaign for Patak's.
The ad shows a young boy watching his Indian parents prepare delicious food before he is shown all grown-up.
Released: 21 September 2009
Patak's, the AB World Foods brand, has launched a new TV advertising campaign continuing the story of "why Britain loves curry".
Associated British Foods, the food giant that owns brands including Kingsmill, Ryvita and Twinings, is holding a review of its digital advertising roster.
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