Patak's 'Patak' by JWT London

3.5 2 Votes

JWT evokes childhood memories of 1960s Indian immigrants bonding with their UK neighbours over curry in its latest campaign for Patak's.

The ad shows a young boy watching his Indian parents prepare delicious food before he is shown all grown-up.

Share On:

Released: 21 September 2009

Credits

Project name
Patak

Client
Peter Baxendell, marketing director, Patak's

Brief
Re-launch Patak’s curry sauces

Creative agency
JWT London

Art director
Russell Ramsey

Copywriter
Jason Berry   

TV Producer
Doug Wade

Planner (creative agency)
Hilde Oord

Account director
Dan Duffett

Media agency
ZenithOptimedia

Media planner
Guy Rogers

Director
Craig Cash

Production company
Rogue

Editor
Scot Crane at The Quarry

Sound
Sam Ashwell at 750mph

Exposure
National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Patak's

Patak's "the curry inspiration" by Maxus

Patak's 'young spice' by JWT London

Patak's 'young spice' by JWT London

Patak's, the AB World Foods brand, has launched a new TV advertising campaign continuing the story of "why Britain loves curry".