Allan Gray 'legend' by King James, Cape Town SA

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South African agency King James has created a new spot for Allan Gray Investment, celebrating the legend that was James Dean.

The spot, shot entirely in black and white, features scenes from Dean's life with a commentary listing how much he achieved in his short life before his untimely death at age 24.

The ad's strapline: "Given more time imagine the possibilities' aims to encourage people to sort out their insurance and make the right investment while they can."

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Released: 24 September 2009

Credits

Project name
Legend

Client
Hank Pieterse, head of marketing & Tracy Hirst, marketing communications executive, Allan Gray Investment

Copywriter
Paige Nick

Art director
Karin Barry-McCormack

Production company
Velocity

Director
Keith Rose

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