Weetos 'boxer' by WCRS

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WCRS has launched two new spots promoting the fortifying wholegrain goodness of new Chocolatey Weetos.

The campaign sees the animated Weeto don a pair of boxing gloves in one spot as he prepares for combat with a watermelon and in the second spot he performs a karate chop on a plastic toy.

Video 1: boxer

Video 2: karate

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Released: 24 September 2009

Creative in this campaign:

Credits

Project name:
Weetos Boxing/Chop

Brief
To continue to build the Weetos brand by highlighting the combination of delicious chocolatey taste for kids and the reassuring wholegrain Weetabix goodness for mums. A win-win at the breakfast table.

Client
Sally Abbott, Marketing Director, Weetabix

Art director
Rich Littler / Zac Ellis

Copywriter
Rich Littler / Zac Ellis

Planner
Isabel Maitland

Media Agency
Walker Media

Media planner
Sam Hale

Production Company
Aardman

Director
Ed Petterson

Audio post-production
Angell Sound


Exposure
TV

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