Adidas 'climacool' by 180 Amsterdam

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Pumping iron can be hot, sweaty affair so Adidas is highlighting the cooling effects of its Climacool training gear in a new print campaign from 180 Amsterdam.

Each execution depicts an athlete working out, lifting weights, doing pull-ups or taking a water break.

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Released: 24 September 2009

  • PULL-UP800.jpg

    PULL-UP800.jpg

  • WATERCOOL800.jpg

    WATERCOOL800.jpg

  • BOXING800.jpg

    BOXING800.jpg

  • DUMBBELL800.jpg

    DUMBBELL800.jpg

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Credits

Client
adidas International

Creative team
Sam Coleman, Peter Albores

Account director
Sam Dempsey

Production company
U-Turn Content Production

Photographer
Carlos Serrao

 

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