Pumping iron can be hot, sweaty affair so Adidas is highlighting the cooling effects of its Climacool training gear in a new print campaign from 180 Amsterdam.
Each execution depicts an athlete working out, lifting weights, doing pull-ups or taking a water break.
Released: 24 September 2009
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Client
adidas International
Creative team
Sam Coleman, Peter Albores
Account director
Sam Dempsey
Production company
U-Turn Content Production
Photographer
Carlos Serrao
Adidas brought together the Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as the fictional comedian Keith Lemon and the musician Example, in a new campaign designed to identify, nurture and celebrate talent.
Adidas has launched the latest star-packed ad its 2010 Originals campaign, focusing on the upcoming 2010 FIFA World Cup.
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