Yellow Pages 'J R Hartley' by Abbott Mead Vickers BBDO

0.0 0 Votes

With the benefit of hindsight, it's astonishing to think that there were once a lot of adfolk who believed Abbott Mead Vickers would never crack TV.

The problem, they argued, was David Abbott, the agency’s creative chief whose literary style just didn’t suit the medium.
They had to eat their words, however, when Abbott’s debut work for Yellow Pages broke. Not only did it have all the warmth and charm that epitomized Abbott’s work but, in J R Hartley, it created one of UK advertising’s most iconic characters.
Previously Yellow Pages was perceived as a directory used mainly for distress and emergency needs. Nobody much thought of it as a leisure and pleasure guide. That all changed with the arrival of J R Hartley, a pensioner who finds a copy of his out-of-print book on fly fishing thanks to Yellow Pages.
This ad was kindly donated by the Arrows Archive, which contains all TV ads nominated for the BTAA Awards since 1977. The archive is maintained by the History of Advertising Trust

Share On:

Released: 25 September 1983


J R Hartley

Abbott Mead Vickers
David Abbott
Art director
Ron Brown
Bob Brooks
Production company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Diary: Turkey of the week - Rapier/Yell

Kate Nettleton is slowly going mad because she can't get the bloody theme tune of this Yell ad by Rapier out of her head:

Yell 'directory heaven' by Rapier

Yell 'directory heaven' by Rapier

A new ad for Yell introduces us to the the 'directory heaven' at 118 24 7.