Puma 'index' by Droga 5

3.2 3 Votes

Droga 5 has created a digital campaign for Puma's new underwear range that features a stock market tracker with a difference.

As well as graphing the movements of Dow, Dax and ASX, the iphone application and online stock ticker uses models to indicate the fortunes of the markets, stripping when stocks are down and putting clothes back on when they improve.

The campaign, which is based on the premise that if "you loose your shirt, the models do too", allows users to choose their market and the sex of the model.

Share On:

Released: 21 September 2009

Related Creative:

Credits

Art director
Jesse Juriga

Copywriter
Kevin Brady

Producer
Thomas Beug

Production Company
Partizan / Dark Room

Director
Nima Nourizadeh

Editor
Patrick Colman, Final Cut

Audio Post-production
Nylon Studios New York

Website production company
Perfect Fools

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Puma

Puma "calling all troublemakers" by JWT New York

Usain Bolt in a hot tub kick starts latest Puma brand position

Usain Bolt in a hot tub kick starts latest Puma brand position

Puma has released a TV ad featuring Usain Bolt in a hot tub to launch its new brand platform.