Fox's Biscuits 'British biscuit advisory board' by Mother London

3.6 3 Votes

Fox's Biscuits has invented a fictitious organisation, the British Biscuit Advisory Board, to educate consumers about the safest way to consume its biscuit bar, the Rocky.

Under the guise of a public information campaign, the TV and print executions, created by Mother, give step-by-step guidelines of safe biscuit ingestion.

Tips such as eating the snack as part of a healthy diet are given a satirical twist in the animated campaign, which uses a sheep and a tomato to illustrate the ideal combination of Rocky bars, meat and vegetables as components of a healthy diet.

Another of the ads gives consumers advise on storage, demonstrating that keeping the bars above room temperature in places such as a toaster or microwave is not advisable, instead the spot proffers the idea of using the tried and tested confectionery receptacle – the biscuit tin.

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Released: 25 September 2009

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Credits

Project name
British biscuit advisory board

Clients
Mike Driver, marketing director; Gavin Forth, marketing manager, Fox’s Biscuits

Brief
Raise awareness of the Rocky brand and drive trial amongst users

Copywriter
Mother

Art director
Mother

Planner
Mother

Media agency
Equinox

Media planner
Sophia Pawlikowski

Production company
Blinkink

Director
D.A.D.D.Y

Post-production company
Golden Square

Audio post-production company
Factory Studios

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