Orange 'Rockcorps' by Poke London

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To raise awareness of RockCorps, Orange's volunteer programme which awards participants with gig tickets, Poke has created a new online music application called 'The Sound of Orange'.

The site allows users to create remixes of tracks using their voice and sounds created by their friends.

New tracks will be uploaded to the site each month, which users can manipulate and share with their friends via blogs and social networking sites.

A blog also features on the site providing tips about how to record the best sounds.

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Released: 25 September 2009

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Credits

Project name
Orange RockCorps

Client
Spencer McHugh, Brand Director - Orange UK
Ian Smith, Head of Brand Communication
Alex Snape, Senior Digital Advertising Manager

Art director
Andrew Zolty

Media agency
MediaEdge CIA

Media planner
Carl Read

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