Energy Saving Trust 'dave' by Mother London

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Mother has created a new TV campaign for the Energy Saving Trust which explains number of ways people can save energy

Having showers rather than baths, keeping lids on cooking pots and turning freezers down are just a few of the suggestions in the animated spot.

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Released: 28 September 2009

Credits

Project name
Dave

Client
Matt Wright, Marketing Director, EST

Brief
to make the Energy Saving Trust famous as the place to go to for impartial advice on how to stop wasting energy, by making the organization seem approachable and friendly

Art director
Mother

Planner
Mother

Media agency

Mediaedgia: CIA

Media planner

Chetan Murthy

Media spend

£3.2m

Exposure

TV, radio, online

Production company

Nexus

Director
Mark and Tom Perrett

Producer
Melody Sylvester

Post production
Nexus

Audio post-production
Factory

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