Dr Pepper 'unbelievable' by Deutsch LA

2.4 6 Votes

This latest work for Dr Pepper evokes a touch of fairytale magic as Deutsch LA rounds up all the usual suspects to discuss the issue of believability.

Santa Claus, the tooth fairy, the Easter Bunny and a host of other mythical characters desperate to be believed gather in a hall at weekly 'I Exist' meetings.

During the meeting, the newest member, Diet Dr Pepper Guy tells of his woes that he is selling a diet drink that no one believes is truly satisfying.

The spot was created using stop-motion animation, bringing these iconic characters to life.

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Released: 29 September 2009

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Project name

Sharon Leath Advertising Manager - Dr Pepper Snapple Group Plano, TX

Art director
Curt Enderle

Production company
Bent Image Labs, Portland

Ken Lidster

Post-production company
Downstream, Portland

Audio post-production company

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