02 'sim rugby' by VCCP

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VCCP has created a viral for 02 featuring a game of a fictional new sport called Sim Rugby.

The ad features Mike Tindall and the England captain, Steve Borthwick, being yelled at by a coach who loves SIM Rugby so much he says he would "eat it, throw it up and eat it again".

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Released: 01 October 2009


Project name
O2 SIM Rugby


Nisha Shah - Online Marketing Manager, Jeremy Taylor - Senior Marketing Manager


Create a viral campaign that brings to life the idea of passing on sims in an entertaining and engaging way


Nathaniel White

Art director

Ben Daly


Isabelle O'Sullivan

Production Company

Another Film Company

Nick Jones

The Mill      

Audio post-production
750 mph

Viral & Microsite

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