02 'sim rugby' by VCCP

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VCCP has created a viral for 02 featuring a game of a fictional new sport called Sim Rugby.

The ad features Mike Tindall and the England captain, Steve Borthwick, being yelled at by a coach who loves SIM Rugby so much he says he would "eat it, throw it up and eat it again".

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Released: 01 October 2009

Credits

Project name
O2 SIM Rugby

Client

Nisha Shah - Online Marketing Manager, Jeremy Taylor - Senior Marketing Manager

Brief

Create a viral campaign that brings to life the idea of passing on sims in an entertaining and engaging way

Copywriter

Nathaniel White


Art director

Ben Daly

Planner

Isabelle O'Sullivan

Production Company

Another Film Company

Director
Nick Jones

Post-production
The Mill      

Audio post-production
750 mph

Exposure
Viral & Microsite

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