Comparethemarket.com 'jacuzzi' by VCCP

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Aleksandr the Meerkat is back and informing consumers of how he unwinds after all the stress of people confusing the car insurance site, comparethemarket.com, with his meerkat comparison site of a similar name.

Created by VCCP, this latest instalment of the series was unveiled to the meerkat-adoring public via the social networking service Facebook, where the campaign’s star has over 600,000 friends.

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Released: 02 October 2009

Credits

Project name
Aleksandr - ‘Jacuzzi'

Client
comparethemarket.com

Brief
To raise brand awareness and name recall

Creative team
Matt Lloyd, Rich Connell, Clem Woodward

Planner
George Everett

Media Company
Zed

Media Contact
Paul Constantine

Production Company
Passion Pictures

Director
Darren Walsh

Post-production
Passion Pictures      

Audio post-production
Wave Studios

Exposure
TV, Online

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