Comparethemarket.com 'jacuzzi' by VCCP

0.0 0 Votes

Aleksandr the Meerkat is back and informing consumers of how he unwinds after all the stress of people confusing the car insurance site, comparethemarket.com, with his meerkat comparison site of a similar name.

Created by VCCP, this latest instalment of the series was unveiled to the meerkat-adoring public via the social networking service Facebook, where the campaign’s star has over 600,000 friends.

Share On:

Released: 02 October 2009

Credits

Project name
Aleksandr - ‘Jacuzzi'

Client
comparethemarket.com

Brief
To raise brand awareness and name recall

Creative team
Matt Lloyd, Rich Connell, Clem Woodward

Planner
George Everett

Media Company
Zed

Media Contact
Paul Constantine

Production Company
Passion Pictures

Director
Darren Walsh

Post-production
Passion Pictures      

Audio post-production
Wave Studios

Exposure
TV, Online

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Meerkats welcome baby in Christmas day Comparethemarket.com ad

Meerkats welcome baby in Christmas day Comparethemarket.com ad

Comparethemarket.com will introduce a new character into its long-running Comparethemeerkat.com storyline in a TV ad airing on Christmas Day.

Comparethemarket.com 'battle of fearlessness' by VCCP

Comparethemarket.com 'battle of fearlessness' by VCCP

Comparethemarket.com has launched a campaign by VCCP featuring the latest chapter in pop-culture and advertising sensation Aleksandr Orlov's family saga.