Doritos 'guitar hero alan' by AMV BBDO

3.4 4 Votes

Rockstar wannabe, Alan, is the focus of this new spot for Doritos by AMV BBDO.

From the moment he was born, Alan had expressed a love for rock music, going from puberty through to adulthood with a tendency to act out his rocker fantasies.

We see Alan in his current occupation, stacking shelves in a supermarket, when he suddenly spots a Doritos promotion to win an Xbox 360 and Guitar Hero World Tour kit.

The promotion, developed by Initials Marketing and featured on special packs of Doritos, invites consumers to enter a promotional code to be in with a chance of winning. The ad closes with Alan and his new-found rocker friends performing in front of his mother having won the promotion.

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Released: 02 October 2009

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Credits

Project name
Alan

Client
Pete Charles, Doritos Marketing Manager

Copywriter
Mike Nicholson (TV) / Paul Knott (digital)

Art director
Paul Pateman (TV) / Tim Vance (digital)

Planner
Tom White, Nicola Davies

Media agency
OMD UK

Media planner
James Campbell

Production company
MJZ London

Director
David Shane, Andy Welch

Post-production company
The Mill

Audio post-production company
Wave

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