Doritos 'guitar hero alan' by AMV BBDO
Rockstar wannabe, Alan, is the focus of this new spot for Doritos by AMV BBDO.
From the moment he was born, Alan had expressed a love for rock music, going from puberty through to adulthood with a tendency to act out his rocker fantasies.
We see Alan in his current occupation, stacking shelves in a supermarket, when he suddenly spots a Doritos promotion to win an Xbox 360 and Guitar Hero World Tour kit.
The promotion, developed by Initials Marketing and featured on special packs of Doritos, invites consumers to enter a promotional code to be in with a chance of winning. The ad closes with Alan and his new-found rocker friends performing in front of his mother having won the promotion.