Cadbury Dairy Milk 'caramel nibbles' by Fallon London

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The Caramel Dairy Milk bunny is back in a new campaign by Fallon London, to promote the launch of Cadbury's new Dairy Milk Caramel Nibbles, and she's wearing designer.

Giles Deacon, GQ magazine’s designer of the year 2009, created a dress exclusively for the iconic bunny by taking inspiration from the new Nibbles.

The campaign will mix outdoor and women’s consumer lifestyle print media as well as targeted digital activity taking place throughout October to the beginning of November.

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Released: 02 October 2009

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    Cadbury-Nibbles-800.jpg

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Credits

Project name
Caramel Nibbles Launch

Client
Lucy Evans, Senior Brand Manager, Cadbury Dairy Milk

Brief
Launch Caramel Nibbles – a new variant of the classic Cadbury Dairy Milk Caramel

Creatives
Tony McTear, Chris Bovill, John Allison

Photographer
Liz Collins

CGI and Retouching
First Base

Dress Design for Bunny
Giles Deacon

Media agency
PHD

Media planner
Ellie Roberts

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