CLG Fire Safety 'breathe' by Rainey Kelly Campbell Roalfe / Y&R

4.0 2 Votes

The dangers of house fires are highlighted in this new spot for CLG Fire Safety by likening a death by smoke inhalation to the respiratory effects of drowning.

Shot underwater, the ad sees a man and wife quietly asleep in their bed.

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Released: 05 October 2009

Credits

Client
CLG Fire Safety

Copywriter
Mike Boles

Art Director
Jerry Hollens

Planner
Anna Tetlow

Agency Producer
Tim Page

Media agency
Carat

Media Planner
Mark Hughes

Production Company
Blink

Director
Dougal Wilson

Editor
Joe Guest @ Final Cut

Producer
Matt Fone

Post-production
MPC

Audio post-production
Factory

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