Change4Life 'Channel 4 Simpsons sponsorship' by M&C Saatchi
Change4Life, the department of health healthy eating initiative has signed up as the sponsor of The Simpsons on Channel 4 and is promoting the tie-up with a series of idents.
The spots feature the Change4Life animated plasticine characters sitting on a sofa, much like that in the opening sequence of The Simpsons.
But instead of settling in to watch TV the family are forced off the sofa and into an exercise activity, or healthy eating regime, via a varienty of means.
VIDEO 1: Mission impossible
VIDEO 2: Bouncy sofa
VIDEO 3: Dining table
VIDEO 4: Hoover
VIDEO 5: Jig
VIDEO 6: Swimming
VIDEO 7: Bike
VIDEO 8: Juggle