Change4Life 'Channel 4 Simpsons sponsorship' by M&C Saatchi

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Change4Life, the department of health healthy eating initiative has signed up as the sponsor of The Simpsons on Channel 4 and is promoting the tie-up with a series of idents.

The spots feature the Change4Life animated plasticine characters sitting on a sofa, much like that in the opening sequence of The Simpsons.

But instead of settling in to watch TV the family are forced off the sofa and into an exercise activity, or healthy eating regime, via a varienty of means.

VIDEO 1: Mission impossible

VIDEO 2: Bouncy sofa

VIDEO 3: Dining table

VIDEO 4: Hoover

VIDEO 5: Jig

VIDEO 6: Swimming

VIDEO 7: Bike

VIDEO 8: Juggle

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Released: 05 October 2009

Creative in this campaign:

Credits

Client
Sarah Haynes, head of Change4Life

Copywriters
James Lowther, David Fleetwood

Art directors
Bill Gallacher, Gary Monaghan

Planner
Emma Batho

Media Agency
Manning Gottlieb OMD / Carat

Production company
Aardman Animations

Producer
Jason Bartholomew, Aardman

Director
Luis Cook

Audio post-production
Jungle

Exposure
TV idents

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