Pepsico 'play4life' by AMV BBDO

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Pepsico has launched a new campaign starring footballing stars Thierry Henry and Frank Lampard in a bid to get kids more active.

Play4Life, which is part of the national Change4Life campaign, aims to encourage parents to take their kids outside to play more.

Football icons, Henry and Lampard highlight the importance of the campaign’s message: 'Active parents make active kids.'

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Released: 05 October 2009

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Credits

Project name
Play4Life

Brief
Encourage parents to take their kids out to play more, as part of Change4Life, the national campaign to get families to eat well, move more and live longer.      

Photographer
Clive Brunskill

Creative teams
Luke Ashton and Dean Pinnington; Colin Jones and Steve Coll

Media agency
OMD

Exposure
Print, outdoor, digital

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