Pepsico has launched a new campaign starring footballing stars Thierry Henry and Frank Lampard in a bid to get kids more active.
Play4Life, which is part of the national Change4Life campaign, aims to encourage parents to take their kids outside to play more.
Football icons, Henry and Lampard highlight the importance of the campaign’s message: 'Active parents make active kids.'
Released: 05 October 2009
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Project name
Play4Life
Brief
Encourage parents to take their kids out to play more, as part of Change4Life, the national campaign to get families to eat well, move more and live longer.
Photographer
Clive Brunskill
Creative teams
Luke Ashton and Dean Pinnington; Colin Jones and Steve Coll
Media agency
OMD
Exposure
Print, outdoor, digital
Britvic and PepsiCo have teamed up with the urban regeneration charity Groundwork to transform outdoor spaces for the benefit of communities across the UK.
Pepsico Beverages Argentina has launched a campaign for its H2OH! drink.
© Haymarket Media Group Ltd.