MWO has unveiled a new campaign for the FSA that singles out bread, cereals and pasta sauces as products that can contain unhealthy levels of salt.
The £3million salt awareness campaign, which has angered a number of food manufacturers, aims to reduce the publics daily consumption of salt to 6g by next year.
Released: 05 October 2009
Copywriter
Martyn Smith
Art Director
Jo Webb
Designer
Dan Edwards
LONDON - Cereal manufacturers such as Kellogg and Weetabix are making a last-ditch effort to convince the Food Standard Agency to abandon plans for a series of ads warning about the risks of eating too much salt.
Kellogg has branded as "baffling" a decision by the Food Standards Agency to retain a controversial element of its nutrient profiling model governing which products can be advertised around children's programmes.
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