Food Standards Agency 'full of it' by MWO

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MWO has unveiled a new campaign for the FSA that singles out bread, cereals and pasta sauces as products that can contain unhealthy levels of salt.

The £3million salt awareness campaign, which has angered a number of food manufacturers, aims to reduce the publics daily consumption of salt to 6g by next year.

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Released: 05 October 2009

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Credits

Copywriter
Martyn Smith

Art Director
Jo Webb

Designer
Dan Edwards

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