Lesieur 'magnify the flavour' by Fred & Farid Paris

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Fred & Farid, Paris has unveiled a new print campaign demonstrating the difference Lesieur condiments can make to a meal.

The print executions resemble bright, colourful wallpaper designs which feature repeating patterns of food types, which correspond with the condiment shown in the ad.

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Released: 05 October 2009

  • OLIVE 800.jpg

    OLIVE 800.jpg

  • FRIAL-800.jpg

    FRIAL-800.jpg

  • FLEUR-COLZA-800.jpg

    FLEUR-COLZA-800.jpg

  • MAYONNAISE-800.jpg

    MAYONNAISE-800.jpg

  • ISIO4-800.jpg

    ISIO4-800.jpg

  • ISIO4-OLIVE-800.jpg

    ISIO4-OLIVE-800.jpg

  • ACTI-STEROL-800.jpg

    ACTI-STEROL-800.jpg

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Credits

Project name
Magnifies every flavour

Copywriters 
Frédéric Raillard, Farid Mokart, Feng Huang

Art directors 
Feng Huang, Laurent Leccia

Advertiser's supervisor 
Véronique Tassigny, David Garbous , Hélène Montibert-Courier, Marina Testu, Franck Lecetre

Agency supervisors 
Pascal Crifo, Augustin Zeller, Claire Morel

Photographers 
Nicolas Bertherat, Thierry Calba, Grigroi Rassinier,
François Ha Minh Tinh

Art buyer 
Marie Moulin

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