Sainsbury's 'celebrity recipes' by Abbott Mead Vickers BBDO

1.0 1 Votes

If there's one campaign that marked the turning point in the transformation of Sainsbury's from a cheap downmarket chain to the grocer of the middle classes, the celebrity recipe series from the early 90s was surely it.

Created by Abbott Mead Vickers BBDO, the work had a painful birth. Creatives across the agency had tried and failed to crack the brief and it fell to David Abbott, AMV’s legendary creative leader, to craft the solution.

The result was a series of ads showing celebrities – Felicity Kendal, Zoe Wanamaker, Juiie Walters and the former Labour chancellor Denis Healey among them – making their favourite recipes using fresh products from Sainsbury’s.

So successful was the campaign that stores often sold out of the items featured in a commercial the day after it went on air.

Share On:

Released: 06 October 1993

Credits

Project
Celebrity recipes

Writer
David Abbott

Art director
Ron Brown

Director
John S Clark

Production company
John S Clark Productions

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Sainsbury's '140 ad' by Abbott Mead Vickers BBDO

Sainsbury's '140 ad' by Abbott Mead Vickers BBDO

To celebrate Sainsbury's reaching its 140th birthday this month, Abbott Mead Vickers BBDO has created a 60-second ad that takes viewers through the supermarket's history.

Abbott Mead Vickers BBDO creates nostalgic ad for Sainsbury's 140th birthday

Abbott Mead Vickers BBDO creates nostalgic ad for Sainsbury's 140th birthday

LONDON - To celebrate Sainsbury's reaching its 140th birthday this month, Abbott Mead Vickers BBDO has created a 60-second ad that takes viewers through the supermarket's history.