BA 'Canton fair' by BBH London

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In preparation for the world's largest trade fair in China, BBH London has created this latest work for British Airways.

The 30-second spot features various areas of China, including the airport, as well as showing the preparations for the fair.

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Released: 07 October 2009

Credits

Project name
Canton Fair

Client
Abigail Comber, Head of Brand Proposition & Insight

Brief
Provoke people to go and seize the opportunities that exist around the world right now, with BA.

Copywriter
Mick Mahoney

Art directors
Dan Bailey & Brad Woolf

Planner
Kelsey Hodgkin

Media agency
Zenith Optimedia

Media planner
Alice-Lee Smith

Production company
Knucklehead

Director
Siri Bunford

Editor
Bill Smedley

Post-production company
MPC

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