Guardian 'fairytales' by Wieden & Kennedy London

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Wieden & Kennedy London has unveiled a new print campaign to promote the Guardian and Observer's reader offer to collect a seven-part series of traditional fairytales.

The ad features well-known images from fairytales such as Red Riding Hood and The Three Little Pigs.

The offer begins in this weekend's papers.

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Released: 07 October 2009

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