A ballet provides the sensory setting for TBWA\London's latest work for Häagen-Dazs ice cream as a couple communicates only via touch, sight and taste.
A 40-second version of the ad will air during Ugly Betty on Channel 4 at 22.10pm on 12 October.
Released: 08 October 2009
Project name
Melt Together
Client
Abigail Marr, Senior Brand Manager
Brief
Return Häagen-Dazs to its iconic status as the intimate adult ice cream
Writer
Graham Cappi
Art director
James Gillham
Planner
Kate Reading/Tom Morton
Production company
Independent
Director
Phillipe André
Music
STREAM
Häagen-Dazs has launched a pop-up space for women that aims to put a luxurious spin on an ice-cream parlour.
LONDON - Häagen-Dazs will tonight unveil a TV ad filmed at the Kiev opera house, which shows a couple sharing a tender moment at a performance of 'Swan Lake', the brand's first campaign for four years.
© Haymarket Media Group Ltd.