Haagen-Dazs 'melt together' by TBWA\London

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A ballet provides the sensory setting for TBWA\London's latest work for Häagen-Dazs ice cream as a couple communicates only via touch, sight and taste.

A 40-second version of the ad will air during Ugly Betty on Channel 4 at 22.10pm on 12 October.

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Released: 08 October 2009

Credits

Project name
Melt Together

Client
Abigail Marr, Senior Brand Manager

Brief
Return Häagen-Dazs to its iconic status as the intimate adult ice cream

Writer
Graham Cappi

Art director
James Gillham

Planner
Kate Reading/Tom Morton

Production company
Independent

Director
Phillipe André

Music
STREAM

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