Codemasters 'sound of war' by AKQA

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AKQA has created a powerful new campaign to promote Codemasters' new military conflict game: 'Operation Flashpoint: Dragon Rising', inviting gamers to get 'as close to war as they ever want to get'.

The campaign will run in cinemas until 19 November, and will also be shown on TV and in military bases in the US, Germany and the Netherlands.

The new game is available on Xbox 360, PS3 and PC.

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Keywords:

United Kingdom, Tech Products, Media / Entertainment, Video Games, Video Games Consoles, Global, Branding, Advertising

Released: 08 October 2009

Agency: AKQA
Advertiser: Codemasters
Creative Type: Television
Sector: Media / Entertainment Video Games Technology Video Games Consoles
Country: United Kingdom

Credits

Project name
Sound of War

Writer
James Hilton

Production company
Kog

Director
Diamond Bullet

Post-production company
Golden Square