McDonald's 'favourites' by Leo Burnett

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McDonald's is claiming universal appeal in its latest TV spot by Leo Burnett which explains that "there is a McDonald's for everyone".

The two separate spots feature shots of different types of McDonald’s customers from businessmen to builders while a narrator delivers a poem about the McDonald’s clientele that have popped in for a bite.

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Keywords:

United Kingdom, Fast Food, Food & Drink, Global, Branding, Advertising

Released: 09 October 2009

Agency: Leo Burnett London
Advertiser: McDonalds
Creative Type: Television
Sector: Fast Food Food & Drink
Country: United Kingdom

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Credits

Project name
McDonald’s Favourites

Copywriter
Tony Malcolm, Guy Moore

Art director
Guy Moore, Tony Malcolm

Planner (creative agency)
Ian Hilton/Matt Watts

Media agency
OMD

Planner (media agency)
Andrew Lloyd

Production company
Moxie Pictures

Director
Neil Gorringe

Editor
James Rosen at Final Cut

Post-production company
MPC

Audio post-production company
Wave