HSE 'let someone know' by Ogilvy & Mather Dublin

2.5 2 Votes

Ogilvy & Mather Dublin has created a new campaign aimed at representing the issue of mental health among young people in a positive light.

The aim of the campaign ‘let someone know’, was to highlight the importance of needing others’ support when dealing with personal difficulties. The work intends to encourage young people to find someone trustworthy who they can lean on in their time of need.

The campaign also includes a dedicated website and a page on the social networking site bebo as well as outdoor work.

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Released: 13 October 2009

Credits

Project name
Let Someone Know

Client
HSE (Health Service Executive)

Brief
Improve young peoples awareness and understanding of mental health and well being
 
Copywriter
Des Kavanagh
 
Art director 
Colman Bourke
 
Media agency 
Mindshare

Production company
Russell Curran

Director
Damien O'Donnell

Post-production company
Screenscene

Audio post-production company
Slate

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