Harvey Nichols 'dolls' by Y&R Dubai

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Harvey Nichols' Autumn/Winter 09 collection gets a touch of black magic with this latest print campaign by Y&R Dubai.

By featuring voodoo dolls the campaign seeks to visualise the enviable style available to Harvey Nichols’ customers, who may cause resentment amoung their peers who are not so fortunate to indulge in the high-end department store.

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Keywords:

Fashion / Clothing, Middle East, Consumer Goods, Clothing Stores, Retail, Global, Branding, Advertising

Released: 13 October 2009

Agency: Y&R Dubai
Advertiser: Harvey Nichols
Creative Type: Press
Sector: Consumer Goods Fashion / Clothing Retail Clothing Stores
Country: Middle East

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Credits

Project name
DOLLS

Brief
To promote the Autumn/Winter *2009 collection at Harvey Nichols. The campaign is inspired by the season’s trends which are iconic, edgy and really expresses character. We wanted the work to reflect that. We created life-sized Voodoo dolls and clothed them in show-stoppers from the season. Rewarding the Harvey Nichols’ shoppers with the thought that they will be envied to a ridiculous extent.

Creative director
Komal Bedi Sohal

Copywriter
Shahir Zag

Art director
Komal Bedi Sohal

Planner (creative agency)
Nadine Ghossoub

Photographer
James Day

Retouching agency
Core Digital, London