Directv Mundial 'aged' by Draftfcb Buenos Aires

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A group of retired footballers upset the elderly male residents of the retirement home they move into in this new spot for Directv Latin America by Draftfcb Buenos Aires.

Football players, Batistuta, Zamorano, Valderrama, Cubillas, Aguinaga and Dudamel, no longer considered game-worthy  because of their age, feel they cannot live the World Cup if they are not playing in it.

Their elderly housemates, fed up of the youthful competition intruding on their retirement, tell the footballers they can still live the tournament, by experiencing it via DirecTV.

The spot, called Aged, was directed by Luciano Podcaminsky and Andrés Salmoyraghi at Rebolucion.

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Released: 13 October 2009

Credits

Project name
Aged

Client
Guillermo Delfino / Clara Reguera / Jessica Banegas - DirecTV Argentina

Copywriter
Yago Fandiño

Art director
Matías Harbeck

Production company
Rebolucion

Director
Luciano Podcaminsky / Andres Salmoyraghi

Producer
Axel Linari

Editor
Diego Panich

Music
Noroeste Musica

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