The New York Lottery 'sweet million' by DDB New York

2.5 3 Votes

Imagine the sweetest thing possible. Well apparently that isn't as sweet as the Sweet Million prize draw from the New York Lottery according to this new campaign by DDB New York.

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Featuring images of the cutest kittens, piglets and puppies, the campaign seeks to promote the Sweet Million prize draw as the best way to secure a million for just one dollar.

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Released: 12 October 2009

Credits

Client
NY Lotto?

Copywriter
Howard Finkelstein?

Art Director
Bonnie Lutz?

Producer
Matt Nowak

Production Company
Smuggler?

Director
Randy Krallman?

Editor
Gavin Cutler?

Visual Effects
Framestore

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