The New York Lottery 'sweet million' by DDB New York

2.5 3 Votes

Imagine the sweetest thing possible. Well apparently that isn't as sweet as the Sweet Million prize draw from the New York Lottery according to this new campaign by DDB New York.

<!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} -->

Featuring images of the cutest kittens, piglets and puppies, the campaign seeks to promote the Sweet Million prize draw as the best way to secure a million for just one dollar.

Share On:

Released: 12 October 2009


NY Lotto?

Howard Finkelstein?

Art Director
Bonnie Lutz?

Matt Nowak

Production Company

Randy Krallman?

Gavin Cutler?

Visual Effects

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Matt Eastwood joins JWT as worldwide chief creative officer

Matt Eastwood joins JWT as worldwide chief creative officer

JWT has hired Matt Eastwood as its worldwide chief creative officer, filling a role that has been vacant since Craig Davis left in 2009.

The World: Sao Paulo - DDB Brasil admits exaggerating 9/11 for WWF ad

DDB Brasil has admitted that it was responsible for creating an ad for the World Wildlife Fund featuring an exaggerated recreation of 9/11.