Newspaper Marketing Agency 'brand campaign' by McCann Erickson

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In a bid to turnaround the criticism that newspapers are an outdated medium, the NMA has launched a campaign aimed at encouraging advertisers to utilise press advertising.

The campaign, created by illustrator Noma bar, runs with the strapline "newspapers deliver like no other medium."

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Released: 13 October 2009

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Credits

Client
Maureen Duffy, chief executive officer, Anne Foster, director of strategy and marketing, Newspaper Marketing Agency

Brief
Keep newspapers top of mind amongst brand advertisers and their media agencies

Copywriters
Simon Learman, Geoff Smith, Johnny Skinner,

Art Directors
Brian Fraser, Simon Learman, Simon Butler

Planner
Jon Tipple

Illustrator
Noma Bar

Typography
Gary Todd

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